On September the 6th APEC brought 14 promising Startups to Lima, Peru to pitch their strategies through O2O innovation.

Business leaders from companies such as Google and Walmart joined the discussion of sharping the future of O2O methodologies.

Mr. Volker Heistermann, Managing Director of Yushan Ventures together with his panel from organisations such as Google, Walmart, Internet Society of China discussed “Opportunities and Challenges of Modernizing SMEs to go Global”.


From the left: Mr. Joey Chung, CEO & Co-Founder, The News Lens (Taiwan), Mr. Andrew Ure, Head of Trade and Economic Affairs in Asia – Pacific, Google (Hong Kong), Mr. Volker Heistermann, Managing Director, Yushan Ventures, Ms. Urvi Bhandari, Director of Innovation, Wal-Mart Sam’s Club (USA), Mr. John Andersen, Chair, APEC SMEWG & Principal Deputy Assistant Secretary for Global Markets, International Trade Administration of US Department of Commerce (USA), Ms. Mei-Hsueh Lin, Deputy Director General, Small and Medium Enterprise Administration, Ministry of Economic Affairs (Taiwan), Mr. Shi Xianshengm Deputy Secretary General, Internet Society of China (China), Representative from Mercado Libre (Peru)

o2o4                                o2o1

o2o2                                                         o2o5

For more information please see APEC webpage