Client Challenge

One of the strategic goals of AUDI AG is to maintain and strengthen its innovative capacity to the benefit of superior products. To meet this goal the company is scouting startup companies – among other activities – around the world which feature promising innovations and fit the Audi-genes.



Yushan Ventures executed its Diamond Discovery Program in North Asia. Yushan Ventures identified, evaluated, analyzed startups relevant to the client’s technology search fields. Yushan Ventures conducted a comprehensive analysis on those startups over technology readiness, relevancy to USP of the client, IP barrier to competition, potential IP monetization lifespan, and management team capability. Yushan Ventures took the client’s executive team on a roadshow to meet selected startups and as a by-product immerse with local startup ecosystems Selected startups also prepared custom prototypes.